Future strategy


How can you sustainably grow your business, now and in the future? It’s a question that requires a thorough answer. By asking the right questions, organizing moments of co-creation and looking for exciting opportunities to achieve your business goals, we lay the foundations for the future of your company. The resulting strategies for your business will inspire and inform us during the creative process. By establishing timings and budgets now, we make sure that there are no surprises during the rest of the project.

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Opportunity mapping

Opportunity mapping is your best bet to identify untapped avenues for future success and gain a strategic edge in your market. Through meticulous research and analysis, we identify hidden potential, emerging trends and unmet customer needs. By building a timeline for when and how to implement these opportunities together, we empower you to take informed decisions that are aligned with your goals, ensure efficient resource allocation and minimize risks.

Business strategy

A business strategy is more than just a plan: it's a roadmap tailored to your organization's goals. By mapping your offering and your ideal product-market fit while taking into account your financial situation, we help you navigate complexities in your industry with confidence and pave the road to success. Trust us to create a business strategy that puts your company in pole position for growth, profitability and enduring market relevance.

Brand strategy

Your brand is at the heart of your business. It’s a reflection of who you are and what makes you stand out. By listening to you and asking the right questions, we distill the values that lie at the core of your brand, define what makes you truly unique and determine how we can create an emotional connection with your audience. This way, we can establish an ideal position in the market that is consistent with who you are and resonates with your clients.

Product strategy

How do you develop an iconic and structured product portfolio? How do you navigate a new product to a successful market launch? Based on thorough market research and with a strong focus on creativity and innovation, our experts help you curate features, create roadmaps and structure your product portfolio, making sure it resonates with your target audience and aligns with your business objectives.

Touchpoint strategy

Do you want to elevate your interactions with your customers? Equals Three helps you do just that by designing a seamless journey where every encounter – from social media to print – is consistent with your brand and generates impact for your business. In today’s competitive landscape, customers demand more than just products: they seek memorable experiences. By defining the fundamentals of your communication and determining the right channels, we empower you to exceed expectations and boost your growth.

Market activation strategy

How can you interact with potential customers and increase engagement and conversion? How can you effectively activate your touchpoints given your budget and time constraints? And how can you amplify their impact through structured experimentation? Based on your brand’s strengths, your target audience and your competitors, we devise a winning strategy for activation.

Financial strategy

What opportunities are out there? What resources do you need to take them? What threats or weaknesses do you want to overcome? And what’s your horizon as an entrepreneur? A financial strategy isn’t just a document; it’s a tool to achieve your goals. By taking a step back and digging deep, we help you uncover exactly what those goals are and choose the right path to achieve them.

Related cases

Every project is different. By combining your business knowledge with our skills and methodology, we can make it truly special.

Brain Embassy

Strategy / Branding / Touchpoints

Shaping a growing global co-working brand towards a successful future, rethinking their core value proposition and identity: “We create environments that bring people & experiences together to grow companies and personal wellbeing.”

Growth Loop


Strategy / Products

Defining the future of a high-quality paper agenda and planner? Integrating a sustainable vision into the product development process? Uplifting the brand perception through qualitative and meaningful design? Count on Equals Three to make it happen!

Growth Loop


Strategy / Branding / Touchpoints / Activation / Finance

De Geus, a premium bicycle store in Antwerp, recently rolled out a leasing program tailored to SMEs. We worked with De Geus to extend their current branding to this fresh new service: Veloplan.

Growth Loop
View all cases

The Equals Three approach to future strategy

Philippe Teurlings CEO of Doomoo
We’ve been working closely together with Equals Three for over 10 years. They help us grow through brand design, product development, communication … every day. They are a true partner that we are happy to have at our side!

Ready to lay the foundations for the future of your company? We’d love to hear about your challenges and discuss a feasible and effective approach.

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We’ll get back to you as soon as possible