Cuf Watches

Strategy / Branding / Products / Touchpoints

Cuf creates exclusive, eye-catching timepieces. Every Cuf is an article of absolute craftsmanship and combines the beauty of a bracelet with the practicality of a watch. We had the privilege to bring alive this unique product collection and brand to the smallest detail. From classic to modestly expressive to totally extravagant. A perfect balance between boldness and elegance, that fits around the wrist.

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