Strategy / Branding / Products / Touchpoints / Activation

A brand of skincare oils and products that wants to lift the taboo on intimate skincare? Count us in! Together with Shinncare, we created a unique brand that emits reliability, accessibility, and confidence.

Minimal packaging design

While the light-gray base color emits reliability, the bright-colored, minimal illustrations make the packaging stand out in a classy way. The shapes aren’t perfect, accentuating that Shinncare’s products are for everyone.

Intimate hygiene routine

By using timestamps as a visual element in campaigns, Shinncare can communicate their goal of making intimate skin care part of our daily hygiene routine. The photographs – close-ups of imperfect, real intimate skin – reinforce the accessibility of Shinncare.

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