Innovation helps your business rise to various challenges. This makes it a powerful tool to achieve a competitive advantage and growth. If you don’t innovate, your business will not just lose its relevance and potential for growth, but also its appeal to current and future employees. This doesn’t mean that you need to keep making radical changes; innovation can also lie in smaller optimizations. Once your ideas are fully formed, design processes make them tangible.

Companies with an attractive brand and product offering score faster with their target audience. Businesses that extend their branding consistently across communication channels have an even bigger advantage. Still, design alone doesn’t guarantee long-term success; good design is more than just the visual aspect. Besides a good first impression, many other aspects such as relevance, user experience, and durability play a crucial role in how your customer perceives your offer. The design process contributes to better business results by addressing these aspects.

Although innovation and design are not exact sciences, a grounded methodology helps us to make design trajectories more efficient and produce results within a predetermined time frame. The duration of these trajectories always depends on the size and complexity of the challenge and the number of stakeholders involved. A good collaboration starts with good agreements about deadlines, budgets, expectations… As soon as these are clear to everyone, your design trajectory usually takes several weeks to several months. If different processes are combined (e.g. like in the Equals Three Growth Loop), the lead time usually extends to a year or more. During these long-term collaborations, we work step by step toward achieving project goals as well as launching new challenges that will contribute to your overall business success.